| 11-04-2008
Chinese auto brands are trying to change its image as a cheap, low-grade auto producer. They are taking established international auto brands as a benchmark, and trying to compete with them globally. Figures from the China Association of Automobile Manufacturers (CAAM) shows that China's auto industry maintained strong momentum in the first quarter of this year, with both vehicle output and sales rising more than 10 percent. Industry analysts say both output and sales are expected to hit more than 9 million in 2008.
Mr. Hu Maoyuan, the president of CAAM, said, “Chinese indigenous auto brands have entered a crucial phase where they have the opportunity to become strong businesses and global producers.” Hence, many Chinese brands, such as Yutong, Higer, Kinglong, etc are revamping their strategy, and investing heavily in developing higher-grade vehicles. Chinese auto brands will improve their research and development ability.
But the international market is far from easy. Chinese automakers still face a lot of handicaps, including undersized sales network and a lack of talented people able to work in the international market.
Last year, China became the world's second largest market for new vehicles after the United States, with an output exceeds 8 million.
Editor: Frederick Wei from Chinabuses.com
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