During Busworld 2009 both the Asian Coach Week and the 10+10 Forum will be held - the Chinese bus and coach manufacturers will meet with European juries, road and public transport operators and international experts with the key aim of improving the global competitiveness of Chinese product originality and establishing a worldwide recognized brand image for the BAAV award winners. Furthermore, strategies will be discussed as to how to increase Chinese bus and coach exports during the 10+10 Summit Forum when 10 overseas operators and 10 Chinese manufacturers will come together for this very purpose.

At the same time the conference related to the application of new fuel technologies to the city bus transport system will take place; participants involved will include public transport operators, manufacturers, high-tech researchers and journalists. The key aim of the conference is to further develop and promote innovation within the Chinese bus industry with the purpose of elevating Chinese bus manufacturing to a higher level--both technically and competitively.

Since Busworld Asia 2009 will be held at the same time as the World Travel Fair (WTF), the expected 20,000 attendees to the WTF will flow over into Busworld--including visitors from over 60 countries and regions including commercial tour & leisure operators, and buyers. This coming year, for the first time, there will be a large number of expectant visitors who will be very keen to view the vehicles – displayed onsite with superior brands from home and abroad.