In this year on the market of suffering from the plaster of SARS, the representation of An Kai passenger car show advise position to rise, saleroom increase 80% than the same term on Jan to Aug, and come true income for 350 millions Yuan. The president of Yang Yaping of An Kai Automobile Stock company receive the interview recently, when he refers to what through adjusting to thinking, the brand of domino effect of An Kai passenger car more give prominence and the brand of worth can get more advance. Specific said, according to "1234" classifiedmasterstroke, An Kei passenger cars have clear the line of produce and exact the orientation of market. masterstroke, An Kei passenger cars have clear the line of produce and exact the orientation of market.

"1" is a brand of An Kai, the entity is An Kai automobile dividend company. It provided with the tow brands of Saitela and An Kai. Due to the wrong area of the bypast management theory, a enterprise have many the brand produce of An Kai and it makes users can't identify true and false. With the conformity of resource, for the future have only the brand of An Kai. "2" is tow technological routes, Saitela of full bearing the weight of technology and the technology of the type of linking up frame. "3" is the produce of three administrative levels: the top grade, high-grade, middle grade. The top grade of passenger car introduce into the technological produce of Benz Saitela, and match with the type of shower of the air-condition of exchange air, the frame of full bearing the weight, apply to the assembly of the green power of the technology of PRD. The passenger car of high-grade and middle grade go to on the market of the high class and medium class, the price is 800 thausands-2.5 millions. "4" is the market of large four tectonic plates: the underpan of running, tour, bus and passenger car. According to the adjustive thinking of the total produce structure of group company, the passenger car of An Kai put its feeler on the kinds of aspect of the passenger car market and then forge the full series of the type of cars.

The president of Yang Yaping said, the redressal of the frame of the produce come into all right effect this year. It enlarge the occupation of market, and the new produce contribute to distribution reach 42%. At the same time, the company increase the dynamics of sales promotion and also make the increase of An Kai passenger car lead to the strongly drive action. The mode of management and distribution, to use for reference the method of the distribution of saloon car, and to carry out direct distribution, distribution, united distribution at the same time. High class of the passenger car put direct distribution above everything and set up the office of the company in every province. Medium class of the passenger car put distribution and united distribution above everything. Yang Yaping emphasized said, for the future to strengthen the plan of management and distribution and to bring it into the natural layout.

The stock of An Kai come out the heavy fist continually in the aspect of the distribution of market and the developing of new produce, it cooperates with the company of Benz in communication in depth. For environment come out the thing that Bei Qi Fu Tian purchase the stock of Ya Xing, Yang Yaping express that the collaboration between Benz and domestic enterprise can't effect on the cooperative relation of An Kai and Benz, because Saite;a and Benz belong to the different brand in the plate of passenger car of the Benz group. In other words, Benz collaboration with the domestic enterprise on the aspect of passenger car, it takes the brand of Benz as the principal thing. The cooperative target of the brand of Saitela is still An Kai company.