The Beijing organizing committee for the Games of the 29th Olympiad (BOCOG) throws out" the embroidered ball" to the global automobile enterprise - facing automobile industry to select the first batch of cooperative partners publicly since today, this marks that the Marketing Plan of Beijing 2008 Olympic Games implements formally.

The Beijing organizing committee for the Games of the 29th Olympiad (BOCOG) will issue the Call for Expression of Interest in the project of Beijing 2008 Partner in the category of automobiles today, and the automobile enterprises can login on the official website of BOCOG (www.beijing-2008.org.cn) to get the relevant information.

The automobile industry is one of the trades of cooperative partner that BOCOG selects in the first batch. And in the same period BOCOG will also start the work of collecting in
the category of regular communication running, mobile communication running, bank, etc.

Background Materials

Beijing 2008 Olympic Games Marketing Plan is built up by three frames, and they are cooperative partner, sponsor and supplier separately (including sole supplier and supplier). The cooperative partner is the most high-level sponsor. The cooperative partner selection has been implemented formally since today; the sponsor selection will start later than the cooperative partner; the supplier selection will start on October of next year.