International media tycoon Viacom opened its first outdoor advertising company in Beijing Thursday, eyeing the large bus ads business of the Chinese capital as the 2008 Olympics is approaching.

The new company, Viacom Outdoor Media (Beijing), has a particular interest in ads carried on the mass transit system and will focus on bus ads, said Zhang Zhenli, board chairman of the company.

Viacom Outdoor Beijing has obtained the right to put out ads in all buses of the Beijing Bus Co., Ltd, Zhang said.

Everyday, nearly 10 million people receive the information carried by ads in more than 5,000 buses in the city and the suburbs of Beijing, he said.