In a pro-active bid to fulfil the international objectives of the show, Euro Bus Expo's Commercial Director Tony West, accompanied by The Confederation of Passenger Transport (CPT) Director of Membership and Commercial Services, Peter Gomersall, spent three days in Shanghai visiting a variety of Chinese manufacturers and understanding more about their plans for future product and brand development.

The visit to Shanghai was part of the extensive marketing campaign which has been designed to not only engage an audience and raise awareness of Euro Bus Expo 2006, within the domestic and European coach and bus market, but also create an interest on an international scale.

In order to achieve this aim, the visit to Shanghai also resulted in the appointment of a local Chinese agent to work on behalf of Euro Bus Expo. Hangzhou International Exhibition Co. Ltd. specialise in trade exhibitions and will have direct access to the Chinese market. Executive Manager Sophie Yu will be the show's agent and will help to establish the Euro Bus Expo brand amongst key Chinese manufacturers and suppliers.

Peter Gomersall observed: "It is obvious that the volumes of vehicles manufactured in China are vast and their aspirations to export around the world are real. Currently the design of the vehicle is generally not at a level with which European markets will be comfortable. That will change and so it is vital that on behalf of the UK operating and manufacturing market, as well as Euro Bus Expo, we are aware of the opportunities and threats that the Chinese market presents."