Currently the Chinese auto market is a buyer's market. Individuals have now become the majority of vehicle purchasers and auto consumption has shifted from Beijing, Guangzhou and other big cities to medium- and small-sized cities.

The China Auto News Market Information Consulting Center and Beijing Oriental Idea Consulting Co Ltd carried out studies in 2004 and 2005 on the auto market in the Pearl River Delta region. There were altogether 1,263 participants in the survey.

The research results show that the majority of respondents are satisfied with the vehicles they have purchased.