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Chang'an Automobile Launch Strategy of Homemade Brands

As one of the four largest automoakers in China, Chang'an has been holding the top spot in domestic small vehicle market for years. After merging Jiangling in 2005, its commercial vehicle lineup has been perfect. So to some extent, Chang'an has finished the plan for commercial vehicle and passenger bus products.

This year, vehicles of homemade brands come to gear up for their prosperity. After SAIC's release its strategy of developing homemade brands in March, it is said recently that Chang'an Auto will put forward that of its own at the mid of this month. Some relevant information including the on-sale time about CV6, a car model first developed independently by Chang'an Auto, has attracted much attention from the public. Those concerns could probably be revealed at the press conference.

Chang'an Group has its own features on self innovation. On the one hand, it introduces advanced technologies and products from abroad by cooperation with foreign manufacturers. On the other hand, it spares no effort to work step by step. Till now it has complete abilities of research and development.