Internationalization
features can be felt almost everywhere in Zhengzhou Yutong Industrial Park: the
largest bus manufacturing base in Asia, one after another overseas order, customers
speaking different languages, globe-based information management system, and talents
who come back from foreign countries out of admiration. 9.4
billion Yuan RMB was the sales income of Yutong in 2005, compared with 60 million
Yuan RMB ten years ago when it was still a local factory, small and unknown, then
what on earth drives Yutong develop so fast like that? Enterprise
culture may be misunderstood by many leaders as something like--"important
in words, less important in action, and unnecessary in busy working". Yutong
manifests its resolve to establish its own culture. "Competition between
enterprises, in the final analysis, is that between cultures. " "From
ruled by man to ruled by law, and then to ruled by culture, is the inevitable
trend for enterprise development." Yutong, while accelerating its internationalization,
is dedicated to changing itself into a culture-rule enterprise. Yutong
culture, to some extent, is the combination of Chinese and Western cultures. Chinese
culture is inherited by means of international management. Five-thousand-year
Chinese traditional culture finds its footprint everywhere in Yutong, a typical
enterprise in Central Plain Area. Facing one conversion after another relating
to management, Yutong holds the principle "Chinese culture is fundamental,
Western culture is support." Lack
of culture, at one time, brought on much unwise doing in market, such as: cheat
in work and materials, unreasonable price war, and undue development. Lack of
culture influences not only an enterprise; it degrades seriously quality of the
whole industry and imperils benefit of the whole society. Having Chinese merit
"being faithful and honest", being responsible for customers as well
as the bus industry, sharing benefits with customers as well as the whole society,
Yutong firmly says "no" to unreasonable price war. Sound and sustainable
development of the whole bus industry is the concern of Yutong; maximum value
devoted to customers through endurable products is the concern of Yutong. Employees
of Yutong are all well cultivated by Confucianism, "Respect the senior, love
the junior", and, "benevolence, righteousness, etiquette, wisdom, and
sincerity". Culture
in Central Plain Area has a long history, contributing a lot to Chinese culture.
Yutong establishes its culture by uplifting Chinese culture. "What
really comes from a nation is what will be accepted by the world." Speeding
up its internationalization, Yutong spares no effort to combine Chinese and international
cultures, to construct a trans-regional culture. Only in this way, can Yutong
be well received by the world as a "one-hundred-year-old-well- known enterprise."
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