18-12-2006 World
brand lab confirms that Yutong is a candidate for the award, China's No. 1 Brand
2006, and invites Yutong to attend the award ceremony to be held in Disney Hollywood
Hotel, Hong Kong.
World Brand Lab, chaired by Dr. Robert Mundell, professor
with Columbia University, United State, and winner of the 1999 Nobel Prize for
economics, is recognized as one of the top three evaluation organizations for
brand value in the world, and is fully affiliated to the world famous strategic
consultation organization--World Executive. The BVA evaluation model of World
Brand Lab is universally accepted by school of management thought. The
evaluation criterion for China's No. 1 Brand is the influence of a brand. The
brand influence is defined as the ability to develop market, occupy market, and
make profit. The evaluation indexes World Brand Lab evaluates a brand include
the share of market, brand loyalty, and global leadership. World Brand Lab, following
related procedure, determines the winners of China's No.1 Brand, and China's Top
10 Brands. Yutong
deserves the nomination. A brand power hinges on the comprehensive power of an
enterprise. Yutong Group has so far developed into a large and middle-sized bus
manufacturer with the largest manufacture scale, and most advanced technique in
the world. It ranks first in the world in terms of individual factory output.
Yutong sold more than 20,000 buses in domestic market in 2005, the share of market
exceeding 22%. Its concept of brand, durability is gold, has widely been accepted
by the world. As for the export, Yutong has successfully developed markets in
more than 30 countries or regions, including Russia, Iran, and Cuba. The share
of market, averagely, exceeds 80%, in Cuba and Iran.
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