27-12-2006 Through
consistent review of public voting and expert panel, "Zonda" branded
bus has been recently awarded the honorary title as one of "Top Ten Brands
in China's Bus Industry". It marks that a series of reform initiatives by
Zonda Bus, such as improving indigenous innovation system, enhancing core competitiveness
and implementing unified branding strategy, have gained widespread approval from
inside and outside the industry and Zonda Bus has withstood the market test and
challenges. Since
Zonda Bus was organized and established in 2001, it has, by finding a new path,
expanding industrial scale as well as driving and enhancing market competitiveness
and influence of buses and coaches, leaped from a not well-known local enterprise
to a rising star in China's bus industry within five years, thus creating a miracle
of China's self-owned bus brand. Nowadays, "Zonda" has become a well-known
brand in China and ranked 98th in China's 500 Most Valuable Brands this June released
by World Brand Lab (WBL) by virtues of substantial strength. At
as early as the beginning of "Zonda" establishment, top management planned
its development into three phases scientifically such as market entry, building
up core competence and prudent operation, in terms of operation of bus industry.
Currently,
Zonda Bus, which is at the phase of building up core competence, is upgrading
its market competitiveness by means of self-owned brand building, product R&D
and after-sales service.
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