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19-01-2007
German
Bosch Group, one of the world's largest auto
parts suppliers, announced the launch on Tuesday
of its nationwide Bosch Diesel Partner (BDP)
project that aims to recruit 100 dealerships
in six regions by the end of this year.
The program is "an effort to build an integrated
and extensive service network in China to tap
the looming boom of diesel technology",
said Andreas Andorfer, chief general manager
of Bosch Trading (Shanghai) Co Ltd.
Bosch BDP project follows a Bosch Diesel Center
(BDC) program begun last June in nine cities
in the country.
The new BDP program will first launch in Beijing,
Shanghai, South China's Guangdong Province,
East China's Shandong Province, Central China's
Hubei Province and Northeast China's Liaoning
Province this year, then expand into other regions.
After decades of involvement in China, Bosch
sees a rising demand in the after-service market
and formulated the BDP program to fit Chinese
customers.
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