22-01-2007 At
the beginning of 2007, related industrial statistic institute released 2006 China
sales rank for 13.7 meters oversized highway bus, in which Zonda A9 series 6139
oversized luxury bus ranks in the top and becomes the leading brand of the industry.
Why Zonda Bus, as an emerging bus maker in China's bus sector, can get so highly
market recognition despite A9 series goes to market only for several years? The
bus takes the market demand as R & D principle, and on the eye of customer
to produce
The bus sales growth can not post the profitability and
R & D innovative ability of the enterprise, only get great achievement in
R & D, production and sales for large-sized luxury bus can indicate the bus
producers¡¯ level. Zonda gets great praise from insiders for the presentation
of A9 13.7 meters bus in terms of the amazing achievement in product technology,
technics and performance-price ratio as well as correct integrated advantage to
the customer¡¯s demand. Zonda
bus focuses on the market requirement of the passenger bus operator for the coach
during A9 development. The main requirement of passenger bus market highlights
on oil-saving, safety & comfortablity, luxurious models, larger luggage boot
and better service & higher performance-price ratio. Larger luggage boot means
higher vehicle body, and the higher body results in higher wind resistance, also
the oil consumption will be increased accordingly. This is a technical problem
that difficult to overcome. Zonda A9 bus takes the advantage of both front body
model of 747 airplane and the design elements prevailed in Europe to optimize
upper/lower windshields reconstructure with solely creative visual angle concept
and unique appearance design. The wind resistance coefficient decreased greatly
after the front windshield is designed to 30¡ã obliquity. The speed
at 110km/h is under economic oil consumption mode due to the low wind resistance
model design and reasonable match chassis system. With the employ of retarder,
fine grind axle and oil-saving tyre, the running stability enhanced, and the noise
and shock are also controlled effectively with oil consumption saving by 15-20%.
This is a perfect design for passenger car that solve the problem of larger luggage
boot and oil consumption saving. Zonda
bus promotes one-stop service that meet the demand of customer in respect of sales,
after-sale service and maturity of passenger operator, to fully transfer and improve
value of Zonda brand with profit maximum of customer while Zonda launches new
products. Currently, Zonda establishes more than 300 sales outlets across China
by taking the Value as its guideline and Service as core, formulates a sale service
system that integrated with sale, information, parts supply and after-sale service,
and practises strategy of Service-Carefulness, Riding-Comfortability, Driving-Reassurance,
Produce-Elaboration, Price-Well-Content, which is named as the new standard of
bus industry by the insiders. Rational
pricing, and return the profit to customer China¡¯s
high-end bus market is controlled by joint venture companies with false price
by 2005. Zonda Bus made an overall analysis for the existing more than 300 vehicle
models in 2005 in accordance with the appraisal standard on market need, sales
volume and technical advantage, and made classification on the basis of costumer
demand to relocate product: to provide the customer the most valuable bus product
and service for mid-long distance passenger bus market (aims at provincial transport).
The procurement cost of passenger bus operator lowered while profitability rose
through the advantage comparison between price and performance made by Zonda Bus
on the basis of meeting require of product performance of customer. In September,
2005, Zonda Bus issued the detailed configuration of large-sized luxury bus via
national media with definite configuration price. It shows that the original price
of top grade luxury bus at more than 2 million yuan dropped to over 100 million
yuan, and the sales volume of Zonda in 2005 grows by 87% year-on-year, becomes
the fast growing company in domestic bus sector. The sales volume of A9 bus accounts
for 2/3 of all bus of Zonda in 2006. The product quality stability has been greatly
enhanced as Zonda adopts streamlined operation to improve product efficiency.
In the labor
force export province, especially the regions that the railway is under-developed,
the passenger resource maintains saturation with lower single day shuttle, so
the seat rate of 13.7 meters bus can be ensured, but the price of such bus is
generally overhigh. By refer to 12 meters bus with 53 seats that used in labor
force export province, together with the average price at around 550 thousand
yuan, single seat price 10 thousand yuan, the price of 13.7 meters bus with 61
seats at 800-900 thousand yuan can be accepted by the market for the consideration
of increased 8 seats will directly increase net profits. From the view of the
above said, we have to admire the science and accuracy of pricing of Zonda. The
bus with truly higher performance price ratio and high profitability A9
series 6139 bus is not only possess the highest performance price ratio, but also
makes the passenger operators experience the incomparable profitability: the larger
operation room, the extra 12 meters with 8 seats, 63 occupants, 1200 yuan extra
profit for single day (calculated by full up, 600 km trip), no additional toll,
5% fee for insurance, fuel, service that only higher than that of 12 meters bus,
so the annual additional profit will up to 250 thousand; Zonda A9 oversized high-end
bus complies with the demand of safety of domestic long-distance passenger transport,
comparing to 12 m sleeper bus, only 5-8% operation service fee higher than that
of 12 m bus, but the profits will grow by 35%; the sleeper of Zonda A9 second
high-grade bus is up to 38 with the most can hold 48, increasing 10 sleepers compares
to 12 m bus, which greatly decrease the personnel and management fee for single
trip. It is the most effective product among the sleeper bus with super-high operation
efficiency creating super-value reward. Zonda A9 brands the high-end luxury bus
with higher performance price ratio. Zonda
Bus finalizes its own orientation after more than five years efforts, that is
to look for breakthrough on product difference and overseas market, which is proved
by the practice that the strategy of Zonda Bus is correct and gets great success.
Zonda Bus will strive to make more contribution in the coming 2007.
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