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Auto Exporters Should Focus on Quality Brands

31-01-2007

China's fast expanding economy has boosted the development of the auto industry.

Last year, vehicle sales rose 25 percent to 7.21 million units, helping China become the world's second-largest auto market. This year more than 8.5 million vehicles are expected to be sold.

The nation also experienced a rapid rise in vehicle exports, especially for home-grown auto vehicles.

Intensified market competition with the influx of overseas giants, as well as looming overcapacity, prompted domestic auto makers to seek foreign sales.

Most Chinese auto makers have already started exporting models. But higher safety and emissions standards prevented them from breaking into the US and west European markets. Current major export destinations are in Russia, Southeast Asia, Middle East and the Africa.

The Ministry of Commerce has also stepped up measures to rein in competition for auto vehicle exports. From March 1, only authorized Chinese auto makers, including manufacturers of components, will be allowed to ship vehicles overseas, as part of state measures to ensure a sound development for auto exporters.


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