23-04-2007 On
February 8, 2007, the Busworld Turkey opened with a grand ceremony at the CNR
Expo Center, Yesilkoy, Istanbul. King Long's superior K-series models were showcased
at the show, attracting intense attention from the show organizers. Many high-ranking
officials of the show descended on King Long's exhibition stage to cheer King
Long's efforts to expand into the international market. The
exhibition in Turkey is the first leg of the BAAV Busworld Global Show. It is
a collaborative effort among several prestigious institutions, including the HKF
Trade Fairs, BAAV, International Road Federation, and Turkish Bus Federation.
It is intended to provide a professional trade and exchange platform for the global
coach industry. At
the show, King Long pulled in huge crowds. While feasting their eyes on the exhibited
vehicles, visitors lavished praises on the technological sophistication and process
standard of China's coach building industry. Many industry insiders from the Middle
East and Europe showed a keen interest in King Long products and talked to King
Long's personnel on the site to explore potential opportunities for cooperation.
King Long's
product advantages in regard to value for money, manufacturing costs, supporting
industry system, product varieties, "menu-style" order production and
delivery schedule attracted many overseas users. King Long's debut at the Turkish
show was intended to secure a smooth channel for King Long to tap into the overseas
market, expand its brand influence, build a presence for its products in the vital
Asian and European markets, and boost its name recognition in the global coach
market. King
Long, one of China's first coach builders to expand into the international market,
has been spearheading the drive of China's coach industry to go global. In recent
years, King Long has stepped up the implementation of its oversea expansion strategy
and devoted tremendous resources to develop its marketing team, foster its service
assurance system, and promote its brand in the international arena, with significant
results obtained. King
Long's debut at the Busworld Turkey is a move that has brought it closer to its
objective of "King Long coaches serving the world". It also signifies
that 2007 will be a major year for Xiamen King Long to press ahead with its overseas
marketing strategy. We're looking forward to greater success of King Long in the
world coach market.
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