|
08-05-2007
While
multinationals make inroads into China's auto
parts and accessories industry, China domestic
producers are moving at full speed to break
onto the international stage.
Dekra, a leading European certification body,
and Sinomotive Group Ltd, an auto parts trader,
recently announced a strategic quality initiative
to help Chinese firms increase exports.
The Dekra quality seal, considered a sign of
international-standard quality, has for the
first time been awarded to Chinese companies.
The three firms from Zhejiang Province make
warning triangles, first-aid kits and alloy
rims, and the quality seal gives them the green
light to enter the European Union market.
To qualify for the seal, each product is certified
before production begins, a process that can
take between two weeks and six months, according
to Guenther Strobel, managing director of Dekra
(Shanghai) Co Ltd.
"Our European customers and wholesalers
demand low prices and high quality. This is
easier said than done. The Dekra seal on a Sinomotive
product is proof that this is a five-star product
with low-budget price," said Knut Schuttemeyer,
chairman of the board of management of Sinomotive
AG in Berlin, Germany.
Testing and certification are performed by the
Dekra certification office in Shanghai, working
jointly with the Automotive College of Tongji
University, as well as the Dekra Automobile
Test Center in Klettwitz near Dresden, Germany.
"Over the long term, only strong, world-class
products will excel on the world markets. One
cannot survive on price alone," Ma Jun,
director of the Automotive College of Tongji
University, said.
|
