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10-05-2007
At
this year's show, King Long held the distinction
of being the first one to launch a new model
unveiling ceremony. It also proved a magnet
among the showcased coach builders, drawing
key BAAV officials, numerous domestic and international
clients, and professionals. Throughout the show,
from products to staging and from unveiling
procedures to site services, King Long shone
with innovative products, comprehensively demonstrating
its "modernity, technology-intensive nature,
and global visions" and delivering a thrilling
experience for visitors.
In the Spotlight with Cutting-Edge Innovations
The Busworld Asia in Shanghai has always been
a grand stage for domestic automakers to showcase
their new products, and King Long is no exception.
Adhering to its philosophy of "sincerity,
innovativeness and customer satisfaction",
King Long has led the sector in new product
development. King Long's rapid technology upgrading
and consistent product innovation was the engine
of vigorous sales growth in 2006 and exerted
a strong stimulating effect on the enhancement
of the coach sector's overall standard. At this
show, King Long has exhibited the following
notable characteristics:
1. Strong Independent Innovativeness
King Long enjoys a prestigious reputation in
the sector for its independent innovativeness,
which has become increasingly noticeable in
the recent two years. Of King Long's six models
displayed at the show, none is from abroad.
Compared with all other major manufacturers
in the sector which import mature foreign models
in an attempt to raise their profile, King Long
has embarked on a more conspicuous path of independent
innovation.
2. Leading Digital Product Design
In 2007, King Long established strategic objectives
for enhancing its brand image and product identity,
aspiring to consolidate its leadership position
in product R&D and manufacturing in the
sector on the strength of its professional product
design. King Long has adopted computer-aided
design technologies (CAID, CAD, CAM and CAE)
in all processes, from market survey, product
planning, appearance design, direction setting,
engineering design, prototype building to production
completion, achieving high-efficiency and high-quality
synchronized engineering design. Its integral
design and development process takes place in
three steps (issue conception, concept visualization,
and product design) and is fulfilled through
2D drawing development and 3D modeling, with
design proposals finalized through a strong
emphasis on the relations of actual proportions
and the verification of the assessment model.
As such, the entire process is a consummate
fusion of professional technologies, resource
consolidation and expertise, and a seamless
integration of ideals and design as well as
design and technology.
XMQ6129Y, the star among King Long's six displayed
models, is the hottest exhibit at the show,
becoming the focal point of numerous avid cameras.
This immense popularity stems from King Long's
leading digital product design. According to
staff with King Long's marketing department,
K07 has a clear-cut target, the high-end rapid
passenger transportation market. It features
a Nissan diesel power assembly matched with
an MD9M engine, providing unrivalled fuel economy,
stable and reliable performance, an 80-decibel
low operating noise, excellent environmental
friendliness, and tremendously enhanced riding
comfort. Its unique "K"-shape exterior
design and revolutionary interior trim design
are unprecedented among King Long's prior models
and the first ones of their kinds in the sector.
King Long aspires to tap into the high-end rapid
passenger transportation market with this model.
3. Outstanding Product Performance Sustaining
Sales Legend
The XMQ6900 of the new midi coach Jieguan series,
which have been developed by King Long with
neo-classical notions, is the only one of the
six displayed models which is volume production
and has been launched in the market. Thanks
to its outstanding performance which is superior
to its counterparts, the XMQ6900 enjoys a prestigious
reputation in the market, attracting orders
for more than 100 units from Fujian Transportation
and other clients upon its launch. Those who
know about King Long products may notice that,
among the six displayed King Long models, XMQ6118
and XMQ6900 look familiar. Indeed, among these
three models, the XMQ6118 of the new Benteng
series and the XMQ6886 of the new midi coach
Jieguan series are brand-new optimized and upgraded
products based on King Long's previous best-selling
XMQ6115 model of the Benteng series and XMQ6886
model of the Jieou series. These neo-classical
models have sustained the sales legend of King
Long's classical products.
4. Leading the New Segmented Markets
Even in the new segmented markets, King Long
has continued its dominant role. Among the six
new models, XMQ6180G (BRT model) and XMQ6139B
(airport shuttle bus) are two major models designed
by King Long in its effort to tap into the new
segmented markets. Large capacity, comfort,
greenness and ergonomics are the major appealing
points emphasized during the course of designing
these two models. They are also characterized
by fuel economy and practicability. As such,
they are leading products in the segmented markets
of BRT and airport shuttle bus, respectively.
XMQ6180G, built with King Long's extensive experience
in the R&D and manufacturing of high-end
city buses, has demonstrated remarkable integrated
performance in real vehicle tests. Its overall
design accentuates the features of large capacity,
comfort and ergonomics, adequately coping with
the requirements of BRT models for large capacity
and rapid transit. The successful R&D and
launch of the XMQ6139B airport shuttle bus have
allowed King Long to become the first one in
the domestic coach industry to tap into this
segmented market, which enjoys brilliant prospects
despite its limited size.
In the Spotlight with Leading Staging Notions
King Long's staging notions at all Busworld
Asia shows in Shanghai are characterized by
innovations of varying degrees, continuously
revolutionizing exhibiting methodology in the
sector and strongly stimulating the improvement
of the exhibiting notions of enterprises from
the sector. Throughout the show, King Long has
demonstrated a staging approach featuring overall
planning, clear focus and systematic considerations,
which deserves our due attention.
1.Strong Emphasis on Internationalization
At the Busworld Asia 2006, King Long was the
first one to stage its exhibition in line with
international practices and incorporated internationalized
considerations into numerous details, including
the Customs-style signing methods, the conduct
of press conferences and all other events in
both Chinese and English, and the provision
of all exhibition materials and brochures in
both Chinese and English. This leading internationalized
staging philosophy has been even more thoroughly
implemented this year. King Long has taken advantage
of this occasion to expand the overseas outreach
of its brand by providing model information
and brochures and other exhibition documents
in foreign languages for overseas clients and
markets, in order to keep oversea clients informed
of King Long's events at the Busworld Asia in
Shanghai.
King
Long is a leading enterprise in China's coach
building sector and its quality has been universally
recognized. What I admire most about King Long
is its awareness of innovativeness and ambition
of globalization."BAAV Secretary-General
Luc Glorieux lavished praises on King Long's
global visions and innovativeness.
2. Ingenious New Model Unveiling Design
The unveiling ceremony of XMQ6129Y, King Long's
star model at this year's show, was nothing
short of an audiovisual feast. King Long made
an extensive application of modern, technological
and futuristic elements to create an impressive
presence at the show. Bold innovations were
evident throughout King Long's show, including
its modernized staging for ceremony venues,
advanced video clip and model for the XMQ6129Y
coach, the Blue Man which represents its future
image, laser emitting device, dynamic and vibrant
music, fascinating fireworks and spreading smoke.
Its unveiling ceremony attracted standing ovations
for its clear representation, quick tempo, masterly
design, and ingenuity in all steps.
3. First Anatomical Coach at the Show
Have you ever seen an anatomical coach? At the
show, King Long presented XMQ6122G in an anatomical
form, which was the first such exhibition in
the sector. For the first time, visitors were
able to gain a graphic understanding of the
coach structure. For those who were unfamiliar
with coaches, this exhibition was no doubt a
great learning experience. An industry professional
marveled at China's first-ever anatomical coach,
exclaiming that King Long's exhibition was consistently
innovative in all years and extraordinary this
year!
4. Attentive Service Becoming a Mark of King
Long
Last year, King Long installed a "bar counter",
which is normally seen in catering venues, at
the exhibition venue, providing all visitors
to King Long's stage with complimentary coffee
and snacks and other catering services. Such
services were praised by visitors. This year,
King Long continued to offer such services and
upgraded personnel training and services, allowing
each and every visitor to King Long stage to
enjoy attentive, considerate services. Such
a "care throughout" service philosophy
was a highlight at the show, bearing the strongest
testimony to King Long's people-based practices.
In fact, King Long's intentions in doing so
are self-evident: the services and products
of an enterprise with such attentive care are
naturally trustworthy. This unfailing attention
to the tiniest details in services has become
another mark of King Long's brand image.
In the Spotlight with Leading Integrated Competitiveness
In 2006, King Long produced a cumulative total
of 10,037 units, sold 9,946 units and registered
sales of RMB 3.678 billion, surging 26.6%, 29.7%
and 29.8%, respectively, over the previous year,
continuing its vigorous growth momentum after
turning in an impressive performance in 2005.
This sales amount, plus the RMB 3.502 billion
sales of Suzhou King Long in 2006, put the parent
and subsidiary companies of King Long on the
No. 1 spot on the sector's sales chart with
combined sales of RMB 7.18 billion. With such
impressive sales, King Long has become the top
player in the sector and the focal point of
the spotlight in the sector.
Conclusions
When everyone is dancing, she is running while
dancing. When everyone is running forward, she
is dancing while running."King Long has
never failed to impress people, thanks to her
relentless pursuit of innovations and the expertise
which she has built over the years as the sector
of the sector. As General Manager Jiang put
it at the unveiling ceremony, "Nothing
but innovation can build a strong industry,
and nothing but innovation can change the entire
world." With her extraordinary strength
and competitiveness, King Long is well on the
way to realizing her dream of "running
across the world" and is highly likely
to bring about a change in the pattern of the
world's coach industry in the next 10 years.
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