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China to Move to An Electric Engineering Design Base

28-05-2007

The engineering level in China is increasing substantially as more and more multinational companies are undertaking design in the developing country, rather than treating it merely as a manufacturing base.

This is evidenced through the sale of Eplan, one of the world's leading software providers for electric engineering design.

Shou Huidong is sales Director for the Asia Pacific at Eplan Software and Service.

Speaking at the release of its new software, Eplan Electric P8, he said that its sale volume has been doubling, even tripling, every year since its entry into China.

"The subsidiaries of multinationals in the past were mainly involved in the sales. Now more and more engineering design work move from Europe to China. Secondly, in the Chinese market, the competition is fierce at the moment everywhere. These local manufacturers want to go abroad to survive. They also need to increase their productivity for design work."

Shou Huidong is positive that the domestic demand for this design software will continue to soar, and that the market size taken by China will equal that of Europe.


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