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05-06-2007
In
order to establish brand image, developing Mid-east
market, Golden Dragon Bus Company has set up
an office there lately after careful preparation.
As
the main importing area, Mid-east is a big attractive
delicious cake to every major auto enterprises.
Take auto industry as example, major auto enterprises
have already entered and shared the Mid-east
Market. Along with fast development of Chinese
auto industry, Golden Dragon stepped firstly
in Mid-east, one important part of world market.
The
first country which the company exported to
is Mid-east, since started exporting business
in 2003. The company always attaches importance
to Mid-east, each exported bus was designed
specially and technically, so they are very
popular all along, therefore, Mid-east came
out as the starter for over-sea market. But,
as the market exploitation have became more
and more specified, the methods of operation
have be improved. So, it is a very important
overseas marketing strategy to set up offices
even branches in exporter country, develop and
manage dealer, unify planning of brand promotion,
and develop potential customers. Based on the
above strategy, and in order to lay a good foundation
for expanding market, our company sent a delegation
to on-site visit, and sales persons together
with engineers to deal with local businesses
and investigate local market, fix target customer,
select good dealers.
Actually,
China bus industry have developed intensively
in latest years and is famous for its good quality
and brand. Golden Dragon bus will gain great
profit in Mid-east market for sure.
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