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20-07-2007
New
thought, new idea and new phase.
In
April and May 2007, Ankai Company successively
delivered 24 sample vehicles to drive along
11 different lines in order to carry out the
great Ankai bus itinerant exhibition in 21 provinces
and cities in China. During this itinerant exhibition,
the company delivers seven main types of large
or medium size model of middle or high class
buses, including 6890KZ-8, 6937K58, 6111KZ-6,
K40, K79, 6120KZ-4 and K46.
Compare
with the itinerant exhibition held in last year,
there are some new ways to ensure a comprehensive
and visual itinerant exhibition.
First
of all, advertisements were published on the
local newspaper and media two to four weeks
before the beginning of the itinerant exhibition.
Each advertisement is well designed and the
picture and its accompanying essay are both
excellent. The purpose of advertisements was
to make influence of the itinerant exhibition,
to warm up the market, to vividly portray the
product before customers have really seen it
and to make customers to be on the tiptoe of
expectation.
Secondly,
several product introduction meetings were held
in major cities of each province. Some high-level
leaders from local large passenger transport
companies and tourism agencies were invited
to attend the meeting to visit and give guidance.
Good feedbacks were received from these meetings.
Particularly, two sample vehicles of three models
including HFF6120K40, HFF6890KZ-8 and HFF6111KZ-6
were purchased in the product introduction meeting
in Shanghai. Customers who failed to buy the
sample vehicle directly contacted with Ankai
local representative, talking about the subsequent
purchase deal.
Thirdly,
the itinerant exhibition of sample vehicles
had been well combined with the market research.
During the exhibition, a lot of market information
was collected at the same time. The itinerant
exhibition and insightful research served two
ends.
2007Ankai
coach itinerant exhibition is an important method
for the company to improve marketing. The chairman
Wang Jiang'an often says that a company is coagulation
of wisdom. Ankai coach national itinerant exhibition
is a great product show in the market, which
embodies the company's comprehensive power.
It
is learned that this itinerant exhibition has
enhanced brand promotion of Ankai coach in the
national market and strengthened the product
philosophy of integral designed and high security,
which are very helpful for product sales.
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