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17-08-2007
In
order to establish brand image, develop Mid-east
market, Golden Dragon has set up an office there
recently after careful preparation.
Mid-east
located in the joint of three continents, next
to southern Europe, northern Africa and southern
Asian, besides it monopolize the oil and gas
resource in the world, moreover most countries
have great demand and purchasing power due to
weakness of national economic and industrial
system. Therefore, as the main importing area,
Mid-east is a big attractive delicious cake
to every major auto enterprises. Taking auto
industry as example, major auto manufacturer,
especially Japanese enterprises have already
entered and shared the Mid-east Market. Along
with fast development of Chinese auto industry,
Golden Dragon stepped firstly in Mid-east, one
of the important parts of world market.
The
first country which we exported to is Mid-east,
since we started exporting products in 2003.
Our company always attaches importance to Mid-east,
each exported car was designed specially and
technically, so they are very popular all along,
therefore, Mid-east came out as the starter
for our over-sea market. But, as the market
exploitation has became more and more specified,
the methods of operation have be improved, "sitting-business"
must be shifted to "walking-business".
So, it is a very important overseas marketing
strategy to set up offices even branches in
exporter's country, develop and manage dealer,
unify planning of brand promotion, and develop
potential customers. Based on the above strategy,
and in order to lay a good foundation for expanding
market, our company sent a delegation to on-site
visit, and sales persons together with engineers
to deal with local businesses and investigate
local market, fix target customer, select good
dealers.
Actually,
Chinese auto car industry has developed intensively
in the last few years and is famous for its
good quality and brand. Golden Dragon, as the
cream of the crop, will gain great profit in
Mid-east market for sure.
Editor:Ida.Zhang
from Chinabuses.com
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