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06-09-2007
On
August 29, Russia's Interauto 2007 marked its
grand opening ceremony in the Moscow International
Exhibition Centre (IEC). The exhibition stage
for Yutong buses is crowded with visitors and
business negotiators even though most of the
exhibition space is taken up by sedans and home
cars. Following the "2007 Year of China
in Russia", Yutong buses, as the "China
Bus representative", once again attracted
the attention of the media from home and abroad.
Yutong show
stage on the Russian exhibition
Russia's
Interauto 2007 is not only the largest auto
exhibition in Russia and the states of commonwealth
of Independent States (CIS), but also a distinguished
meeting of top-grade auto manufacturers, automotive
component manufacturers and distributors from
all over the world. During this Interauto 2007,
there are up to 900 participants from more than
30 countries from Asia, East Europe, West Europe
and North Europe. Yutong Bus for this campaign,
with its exhibition stage covering an area of
630 square meters, demonstrates its ZK6129H,
ZK6119H, ZK6118H and ZK6737D, the four main
bus models aimed at Russia market.
During
this auto exhibition, Yutong will help the distributor
to recruit for its secondary distribution network,
apart from showing its image to the international
market. This action is part of Yutong's development
strategy in Russia, indicating that Yutong will
further strengthen its market promotion and
increase its market share in Russia.
As
a matter of fact, as China's bus leader, Yutong
has foreseen the great business opportunity
in Russia ages ago. With the economic recovery
of Russia, buses for public transport and passenger
transport face their peaks for upgrade, which
leads to the increasing market demand for buses.
Considering this background, Yutong made its
specific export¡§Cto-Russia strategy.
First, Yutong made its sufficient market research
and gave a deep insight into the customer's
demand and the consumption practice; second,
taking into consideration of the characters
of puna and high corrosion with very long winters,
thick snow and melting snow by salting, Yutong
specially developed buses of high performance/price
ratio for the practical demands from Russia
market; During 2007 Year of China in Russia
in March, Yutong signed a contract with Russia
for up to 500 buses' export, whose value is
10 million USD, fulfilling Russia's first mass
purchase of buses.
Yutong officer
with communicated its Russian local distributors
and consumers
This
year, Yutong has strengthened its promotion
in Russian market, gradually localizing products,
service, qualified personnel and channels. And
in this auto exhibition, the recruiting for
the secondary distribution network will help
Yutong expand its sales network and increase
its sales share in Russian market, thus guaranteeing
the successful implement of Yutong's export
strategy.
Editor:Ida.Zhang
from Chinabuses.com
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