| 19-10-2007
I.
The innovative of enterprise concept
Yuchai has established a series of
effective, suitable and characteristic systems on production, research, and sales
for the past many years. In the meantime Yuchai created the construction and innovation
of enterprise culture. This culture stimulated the working passion and potential
of the employees, and improved the working efficiency and performance. Flexible
system and rich enterprise culture not only gave more energy to Yuchai, but also
created a special image with Yuchai character. II.
Innovation of production and technology
The innovation of production and
technology was the main factor of the fast growing of Yuchai. With continuing
innovation for many years, Yuchai has been produced varies of products that cover
broad area and has influence both in China and overseas market. In recent year,
the new product, which was about 40% of the total sale was the main factor for
the fast growing of Yuchai. The technical innovation also benefits the products
performance and quality. Yuchai engine was well known by customers for the power,
environment protection and economic efficiency. It built the technology advantage
on efficiency, high quality, performance, and marketing. Yuchai becomes the number
one brand of engine industry in China and so far the brand values 5.336 billion
yuan. III.
Innovation of marketing
Innovative marketing operation is a unique advantage
for the core competitiveness of Yuchai, From"provide products" to "service
customers",Yuchai never stops innovation of marketing. Yuchai was the first
to build a service network covering everywhere in China. By shortening the service
radius, quantifying the service quality, and increasing the times to visit customers,
Yuchai has rapidly spread the products to the whole country. Yuchai's marketing
concept has undergone 3 times of renovations: from "selling products"to"selling
service", and till now "creating value for the customers". Yuchai
proposes a series of solutions for the customers start from planning, rising funds,
finding delivery sources, until to settling the delivery payment. The goal is
to help users to make money and to realize all win. The new methods of market
operation are not only welcomed by the users, but also followed by the others
industry competitors.
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