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09-11-2007
Asia
Pacific to contribute roughly 25 percent of total Bosch Group sales by 2015. Bosch
plans to invest a further 1.4 billion euros in Asia Pacific between 2008 and 2010. In
the next few years, half of global GDP growth will be accounted for by the countries
in Asia Pacific. By 2015, the region's economic output will reach the level of
Europe and North America. By that time, it is estimated that the region's population
will total some 4.4 billion. The Bosch Group is preparing for this growth. To
take the example of the vehicle: stricter environmental standards mean that efficient
injection systems will increasingly be deployed in the countries of Asia. This
is an especially good opportunity for the clean diesel, as well as for sales of
economical gasoline systems. In addition, the demand for safety will increase
significantly: braking control systems such as ABS and ESP will gradually become
established. In Suzhou, China, Bosch is currently expanding its production of
control units for airbags, ABS, and ESP, at a cost of roughly 100 million euros.
Also in China, the company took Asia's largest winter test circuit into operation
just a few months ago. "We
are strengthening our presence in Asia above all because we want to significantly
grow the business we do with Asian automakers. 'Safe, clean, and economical' is
increasingly taking on relevance for vehicles in Asia. Over the next few years,
new models will gradually fulfill ever stricter exhaust regulations," Fehrenbach
said. Bosch wants to triple Asian sales by 2015 growth above all with "green"
technologies.
Editor:Frederick
Wei from from Chinabuses.com
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