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30-11-2007
The
first China International Auto Parts Expo (CIAPE) was ceremoniously held in Beijing
International Exhibition Center. With its internationalization and specialization,
this expo attracted many domestic and foreign auto parts makers. To the requirements
of international visitors and purchasing teams, 18 Chinese complete-vehicle manufacturers
displayed their passenger vehicles and commercial vehicles of about 50 models.
Yutong Bus, the leader of China bus & coach industry, covered the largest
exhibition booth area and displayed its three mature models of batch production
buses, attracting a lot of visitors for negotiation. This
expo was held by Ministry of Commerce. With its specialization, it brought together
many transnational corporations, such as Bosch, General Motors and BMW. This expo
is reported different from the previous ones in that all its exhibitors must be
those whose annual export sales amount exceeds US$ 1 million and who have independent
intellectual property rights for their exhibited vehicles and parts and have not
infringed the intellectual property rights of other corporations and individuals.
What is more important, CIAPE serves as a platform for domestic auto manufacturers
to display their advanced technologies, experience, as well as power. As
the leading export enterprise in bus & coach industry, Yutong Bus applies
itself to its own brand and independent research and development. Now, "Yutong"
has become a leading brand in domestic bus & coach industry. The three models
displayed in this expo formulate Yutong's research and development philosophy---"Reliable
and Stable". They also represent the advanced level of China bus & coach
manufacturing. 
Yutong
ZK6181HG
ZK6181HG
was the highlight of this expo and was highly praised for its economy, reliability,
safety and comfort. ZK6181HG is known as the first 18-meter-long BRT bus in China.
The engine thermal management system independently developed by Yutong is applied
inside this vehicle, and thus the fuel combustion can be reduced by 1~3 liters
per kilometer. Since China is now striving for "Energy saving and emissions
reduction", this model of bus greatly meets this trend and creates obvious
values for customers as well as the society. ZK6128HG
is a city bus model independently developed by Yutong through the technical cooperation
between Yutong Bus and MAN Company of Germany. It is a low-floor one-step bus
with European fashionable appearance, full of designers' human-oriented inspirations
and suited to rapid urban life rhythm. Till now, ZK6128HG buses have been exported
to Iran and Chile and are well received by local customers. By
contrast, ZK6119H is designed to satisfy the needs in city tourism market and
medium- and short-distance passenger transportation markets. This model passed
the rollover test performed by China national automobile quality supervision and
test center in 2006, and meets European ECER66 standard. In Russian market, Yutong
Bus is the only Chinese enterprise that has this certification till now. It
is known that Yutong is the representative of the independent brand in domestic
bus & coach industry. Besides, Yutong Bus has also got great export achievements.
In 2006, Yutong Bus won two champions in bus & coach industry: export and
domestic sales amount. From January to September 2007, the export sales amount
of Yutong Bus has surpassed US$118 million, remaining No.1 among domestic bus
& coach manufacturers. Now, Yutong buses have been exported to over 30 countries
or regions and its global sales amount is second to that of Benz. 
According
to leaders of Yutong Overseas Department, Yutong Group has always attached great
importance to independent brand construction in overseas markets ever since its
establishment. Yutong Group not only lays emphasis on the brand effects in respect
of market development, product research and development, and after sales service,
but, in recent two years, invests more funds in brand orientation research and
brand promotion activities as well. It has gradually found effective approaches
for independent brand promotion, and in some key markets, Yutong Group has established
its brand awareness, which lays a solid foundation for its further development.
It is widely
accepted in Chinese bus & coach industry that Yutong export strategy is effective
and may serve as an example for other domestic auto manufacturers. Each outgoing
auto enterprise must shoulder its responsibility to promote national brand and
take export as its long term strategy. Only in this way can they improve the overall
image of Chinese auto industry so as to enhance the influence of "Made in
China" in foreign market.
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