| 10-12-2007
Over
the past decade, Hankook Tire has established itself as a reliable brand for its
customers. However, Hankook does not satisfy with the current status and launches
its high-end branding strategy, targeting to be the top brand on the basis of
its products, marketing channels and services. Hankook Tire brought its latest
products, Ventus S1 evo, Ventus V12 and Ventus R-S2; ultra high performance tires,
to display at Auto Shanghai 2007. K110 is designed for high-class modified vehicles
and targets active and trendy consumers. In January, Hankook signed a supply contract
with Audi China to provide this model of tire to Audi A6L and A4. K110 and Z212
are suitable for sport cars.
An after-market service shop- T-Station,
the esteemed service arm of Hankook Tire, launched its first direct-invested shop
in Shanghai on April 13, 2007. The T-Station direct-invested shop is a flagship
store offering one-stop tire and related auto services. All Hankook T-Station
shops utilize advanced management concepts and unified prices in order to provide
high quality services to consumers. In China, T-Station business model includes
both direct-invested and franchised stores. T-Station expects to open 300 franchised
stores in the next five years.
Meanwhile, Hankook Tire closely follows
China¡®s car racing events and are currently participating two major
domestic events; it provided Wei Hao Rally Team with all tires needed for both
racing and training purposes, supporting the team in its winning first place in
the Zhuhai Section of the 2005 China Circuit Championship. In March, Hankook Tire
and Wan Yu Rally Team jointly announced that Hankook Tire would supply the team
with high-performance tension tires for the China Rally Championship 2007. Wan
Yu Rally Team took first place in the first section of 2007 CRC race.
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