| 24-12-2007
Nanjing
IVECO, a light bus leading manufactures, found business opportunities through
the experience two years ago. Otherwise, it is amazing to put out such a large
sales promotion at the end of this year. From 3 December, under manufacturers'
ambiguous support, many dealers begins complete sales promotion of National III
light bus, with the largest decrease of 20.8 thousand Yuan, and the lowest short-axis
product under 110 thousand Yuan. Meanwhile, IVECO will promote core parts of Sofim
National III engine, such as maintenance mileage of common rail system reaches
to 100 thousand kilometers. With the coming of 2008 Olympic Games, the implementation
of National III Emission Standard has been counted down. According to the plan
of State Environmental Protection Administration, National II bus, the model which
is over 3.5 tons will completely stop using from 1 January 2008. Marketing
Opportunities In
December 2005, National III Emission Standard was put into practice firstly in
Beijing. It was incredible that a National II Bus Scare Buying Storm happened,
part bus models were even sold with an increase over 90% from 23 to 29, one week
in December 2005. But those buyers experienced a rough time later. After the National
III, cars which were below standard, were limited in Beijing, Guangzhou, Shenzhen,
Shanghai and another cities, especially in Beijing, National II Bus Models were
not allowed in Main City Zone. With the implementation of National III, and in
order to catch such a chance, dealers largely depreciated to shorten the distance
with National II Bus with the support of Nanjing. "From the price to after
service, IVECO has paved a road for National III Light Bus, promoting National
III product is its responsibility." Vice general manager of IVECO said. Market
Expanded Except
policy elements, continuously downward price is also very important for the sales
promotion compared with 2005.Of course, not only IVECO, but also Brilliance Jinbei,
Foton and others have decreased to 60 thousand Yuan. Besides, quick development
of China economy demands many commercial light buses. According to data from China
Auto Industry Association, light buses producing and sales have been 180.92 thousand
units and 180.96 thousand units respectively with an increase of 19.39% and 22.44%
in the first ten months. Some said, the first ten months, sales of IVECO has 20.9
thousand units with 30% increase in Beijing, Guangzhou, etc. The only disadvantage
to IVECO is the price is over 100 thousand Yuan, but after the promotion, the
distance has been shortened.
Editor:William
Qian from Chinabuses.com
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