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03-01-2008
When
the hopeful 2008 has just arrived, Xu Liankuan, the President of Zonda Group received
a theme interview by the "Ask for the Meaning of Life" program of China
Business News Channel of Shanghai TV Station. Recently awarded as one of the "Ten
Heroes of the Chinese Bus Industry", President Xu Liankuan has always been
addressed as the "Young Marshal" of the Chinese Bus Industry. Always
amiable and smiling, he speaks with fervor and assurance. His calm voice reveals
an uncommon life. 
According
to Xu Liankuan's words, large or small, an enterprise's pursuit and course of
development can be classified into levels. At each level, the requirement for
the entrepreneur is different. At the beginning, for survival, which requires
bravery in this phase; then for longevity, which requires energy in this phase;
then for beauty, which requires capacity in this phase. At present, Zonda is at
the overall development phase, so its leader must have both energy and capacity
to rein the enterprise, in order to achieve Zonda's healthy and continuable development.
That is to say, that he must keep a mild psychology to deal with the internal
and external "harmony" issues, as well as keep balance with the natural
environment.
For many years, Xu Liankuan has kept such a working psychology:
regarding life as enterprise management and vice versa. Years ago, out of the
fondness for automobiles, Xu was very attentive to the automobile industry and
the related industries. Therefore,
years later, automobile has become his own industry to which he has devoted his
whole life. When one can exert to the maximum extent of his talent and characteristic
in the business he favors, he will find the infinite pleasure of life, and generate
a sense of substantiation, joy and happiness. For Xu, this also applies to photography,
which is one of the approaches that Xu Liankuan resorts to at spare time, in order
to release the working pressures. Among
many social titles on Xu Liankuan's shoulders, the vice-chairman's title of Jiangsu
Cause of Glory Promotion Association is what he cares most. The modern enterprise
must pay attention to its social responsibility, so as to make itself happy when
helping others.
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