| 04-01-2008
It
seemed that Chinese Bus Industry had experienced a competition samsara. Long ago,
even a good style product could change an enterprise's fate, such as Kinglong
Travel Bus, Yutong Sleeper Bus, Golden Dragon Stars and etc which in some extent
helped themselves success; during a certain time after this, service, channel
and price competitions dominated the market, and now after several years' experiences,
the first grade Chinese Bus Enterprises appeared and brand competition becomes
the core to each enterprise. Strictly
speaking, Chinese Bus Brand construction building begins from recent years after
attempt of promoting serious of themes of "Endurance, Safety, Oil Saving"
and etc. In October 2007, Yutong launched "Create more values for our clients"
activity which considered 'oil consuming' that was all clients concerned as an
entry point. This activity showed differences with others which strengthened comprehensive
value of Yutong Brand: products, technology, after service and added service and
etc. Value
Theory improves Yutong Brand Connotation Yutong,
as one of the domestic earliest brand construction producers and biggest bus manufacturers
had its 'endurance theory' deeply rooted among people since 2005 and also was
complemented with more contents, including 'economy endurance, reliability endurance,
safety endurance, comfort endurance'. And in 2007, a more perfect 'Value Theory'
was put forward which needs to be explained that 'Value'and 'Endurance' are unconflicted
but a second brand extend to Yutong. 'Value' not only covers all 'Endurance' contents,
but also contains 'Social Value', it is an improvement. Value
Theory brings in New Brand Orientation Model Bus
brand's affect is more professional than others, so it cannot simply rely on advertisement
to promote but how to meet clients' demands becomes a basic element to present.
In other words, if a brand want to be successfully orientated that what a enterprise
'do' and 'say' must keep consistent with clients' 'feeling'. For example, engine
heat management system appliance is developed by Yutong independently, which can
help improve fuel efficiency, change work environment and efficiently reduce engine
accessory oil consuming and prolong its life. People really saw the 'values' from
such a test in Liaoning Yuehu Company which having a 1.2 liter oil saving per
one hundred kilometers by using the system. Besides, Yutong offers clients more
than 5 hundreds after service station and network service. Wenbin
Wang, vice manager of Yutong said, 'to meet clients'value expectation is not depend
on what you say and you do, but truly meet even beyond clients' desire', adding
that' so our work is to connect more with client's desires, deeply analyzing different
subdivision market to reach all goals they agree with. Editor:
William Qian from Chinabuses.com
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