| 11-01-2008
In
2007, the two brightest stars appeared in China Bus and Coach Industry, one is
Export and the other is Yutong, which can be proved by customs' statistics: total
buses and coaches exported are 37621 units, equivalent to 79149.3 USD, having
an increase of 218% and 110% respectively compared with the same period, becoming
the main support of the development of China Bus and Coach Industry. And Yutong
sold 25.222 units, up 41.51%, achieving 8.8 billion Yuan sales revenue, rising
36.5% thereinto buses exported possesses 3391 units, equivalent to 1.39 billion
Yuan RMB, up 84% and 92 respectively compared with 2006.
How
can Yutong have such a rapid development? The main reasons are as following: Brand
Effect
Since the first time 'World Brands Laboratory' announced "China'
500 Most Valuable Brands', Yutong' brand value have climbed up year by year from
5.384 billion Yuan in 2004 to 7.487 billion Yuan in 2007, the fourth year straight
winning the champion in China Bus and Coach Industry. Yutong brand's growth is
one sign of the enterprise's development and the brand effect begins to appear
with the rise of brand value. Yutong
has its clear brand separation theory, starting brand strategy in 2004, putting
forward 'endurance' activities in 2005 and 2006 and implementing 'value' theory
in 2007. All were well appreciated by clients and other enterprises and gaining
great success. Management
Effect
Sales system altered and enterprises' management upgraded meets
the enterprises' expanding, meanwhile economic environment creates the outstanding
achievement in 2007. In a word, management effect helps to improve. Advantages
of Yutong' Products
There is a saying that competition in market is a competition
of products. Yutong spends nearly 4% sales account in products research and development
which offers a necessary condition for creating new and hi-tech products. What
they do are scientifically setting marketing department' function, completing
products series to meet clients' demand and role change which helps products become
competitive. Export
Advantages
Firstly, master the venture of bus and coach export. Secondly,
strengthen after service system construction. Finally, must carry through market
investigation and research deeply. Yutong has done these above, so they know more
about overseas market than others. As
all above says, sense and calmness is two characters of Yutong's overseas strategy.
If all others bus and coach exported enterprises could do it, the future will
be more glorious to China Bus and Coach Export. 
Editor:
William Qian from Chinabuses.com
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