| 15-01-2008 Golden
Dragon's brand proposition is 'Honesty' in 2007, and this the first time it puts
forward its brand proposition clearly and intensively. According to some mainstreams'
contribution statistics, Golden Dragon's contributions released have ranked top
three (especially it is top at customers' comments). No doubt that Golden Dragon
has devoted a lot of attention to its brand, which is the quickest in bus and
coach industry. It
is an important year to Golden Dragon in 2007. The Honesty's connotation can be
described as 'Products, Brands, Services, Win-Win and Management'. Product:
Bus
and Coach Industry' consuming market is sensible which demands producers whose
offered products must meet clients' needs, and high quality products are what
clients really need, so in other words, good product is a footstone to move their
clients. As one of the most powerful enterprises, Golden Dragon devotes a lot
of manpower, material resources to develop and improve product quality level,
and the most which people are concerned are complete bearing the weight of vehicle
body technology, energy saving and emission reducing and complete vehicle cathode
electrophoresis technology and etc. Brand:
Golden Dragon's honesty proposition is special, which is different from Yutong¡¯s
'endurance' to 'value' and Kinglong's 'China Bus Expert', but the facts proves
that its brand is accepted by major clients. Mr. Yushen Fan, manager of Baoding
Transit Company said, its brand image matches its enterprise image, the feeling
we have is that Golden Dragon people are honesty and reliable. Service:
Service
to Golden Dragon is not only for its clients faster and better, but also for many
important domestic congresses and sports games, such as NPC and CPPCC, Special
Olympic Game, F1 Championship, China International Investment Trade Negotiation
and International Garden and Flower Expo, which shows great trust from clients
and motivates to its big success in the future. Win-Win:
Win-Win
means one hand help Golden Dragon win the markets and the other hand help clients
win benefits. In addition, it also shows its cooperation and mutual development.
Taking Shanghai Volkswagen Transport Group as an example, it developed Hino luxury
citybus, hybrid citybus and 11 meters different models of environmental protection
citybus during the cooperation period with Golden Dragon.
Mingqiang Xu, manager
of Volkswagen Transport Group said, Golden Dragon is a very responsible enterprise,
from bus choosing to after service, all personnel behave actively and respectful.
Management:
Management
brings efficiency, so Golden Dragon put forward 'fine producing management', 'live
management' and 'international market development and negotiation skills' courses
to train personnel. The most important is 'comprehensive quality management' in
'fine producing management', having a character of 'defence', not only checking
after but also defending ahead. In
2007, Golden Dragon finished 25000 units sales amount, equivalent to 4.5 billion
Yuan, up 42.8% and 18% respectively compared with 2006. Such an enterprise wins
respect for itself.
Editor:William
Qian from Chinabuses.com
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