| 21-01-2008 In
such a demand lessening condition in domestic market in 2007, Yutong still continued
its sales increase, and stably won its glory as No 1 Brand. According to statistics,
Yutong had sales account breakthrough of 12.5 billions Yuan, up 24% compared with
the same period in 2006, including 25522 unit complete vehicles with a rise of
41.5%, equivalent to 8.8 billions Yuan sales account, which had an increase of
36.5%, and exported 3319 unit vehicles, equivalent to 1.39 billions Yuan, rising
84% and 92% respectively. As
one of the first bus and coach manufacturers, all people are impressed by its
good characters and high qualities, and Yutong has gained an obvious 'differentiation
advantage' of its products after promoting 'endurance' concept, and now 'endurance'
performance becomes one very important standard people consider when they want
to choose a bus or coach. In 2007, another 'value' concept has been put forward
to help clients create more profits, which is an improvement of brand connotation.
A two months' 'invaluable' activity was held in Dalian, Baoding, Shenzhen and
many other cities, including 'oil saving hero competition', 'Yutong Oil Saving
Strategy' and 'Heat Management System for Engine', aiming to let more Yutong's
clients participate in the games to feel its value concept. The activity won great
success and Yutong gained an 8 bus order from Daqing Bus Transport Group. Yutong
will devote 4% of a whole year's sales account to develop its new technology,
building post doctor workstation for new products testing. The latest technology
is 'heat management system for engine', which is said can help to save 5% to 10%
oil per hundred kilometers. Yutong
totally develops 20 new products in 2007, including notional first school bus,
two swords series, 25 meters bullet BRT and etc. Under such an energy saving and
environmental protection condition, Yutong also has a cooperation with America
Aluminum Industry Company, using the world leading new material, body structure
design technology and manufacture skills to create the latest generation of complete
aluminum vehicle, leads the direction of bus and coach in the future. Service
also makes Yutong win more and more reputation, such as suitable profitable blue
print, varieties of added service, rapid and smooth vehicle reception schedule,
high practicability training, web response management service and information
sending system and etc. Yutong built up 440 net service stations with shorted
radius from 150 kilometers to 80 kilometers now, promising to offer service immediately
in 1 to 1.5 hours. Fine
management and export to overseas market are being considered as another two strengths
which bring benefits for Yutong.
Editor:
William Qian from Chinabuses.com
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