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03-02-2008 There
is a 'post-horse' in Chinese commercial vehicles industry, which has totally produce
and sale volume of autos over 2 millions units with value of 100 billions Yuan
in past 11 years, making the quickest increase record in China auto history. It
is Foton. And Foton's brand value has exceeded 17.538 billions Yuan, is being
considered as No 1 China Commercial Vehicle Brand, with produce and sale volume
breaking through 400 thousands units, having become the biggest in Asia and the
second biggest among world commercial vehicle manufacturers. What
elements motivate Foton? And what is Foton's ambition in the future? In the next
interview with Jingguang Zhao, vice president of Foton will tell you: Firstly,
Foton strengthens self technology innovation, turning from landscape orientation
to portrait. Foton invests almost 4% of its sales revenue on products research
and development every year, building auto engineering academy, overseas research
and development center and others which form a self innovation system, are awarded
totally 152 national patents. Three models represent the highest level of Foton
Autos, are also strategic products of Foton, which are competitive products in
the world. The other model is MP-X, which uses roadster's chassis technology,
and is highly prized by its clients. Secondly,
high quality helps Foton win markets. According to ISO90000 standard, Foton set
up canonical quality management system, keep ahead of the world level. And Foton
also introduces 'fine management theory', assures its products' quality consistency.
Sales proves every thing, Foton heavy trucks and light trucks sales volume surpass
rivals 20% to 30% and 10% to 15% respectively, safety performance of complete
vehicles and environmental emission index are over 20% and over 50% of national
standard respectively, exported autos to 60 countries and areas exceeded 30000
units, up 60% compared with the same period, ranks the first in China. Thirdly,
responsibility is Foton's another core to serve for whole society. A good enterprise
must be responsible for the whole society, and Foton takes environmental protection
as a part of enterprise's personality. Environmental protection and business extension
are lifelines of Foton Auto. Hybrid autos and fuel battery coaches have been put
forward by Foton, which will be more helpful to save energy and protect environment.
Finally, Foton
has a dream to be one member of world autos club. Every one has a dream, and Foton's
dream to manufacture sedans has planed. Foton wants its self-owned sedan brand
in the future. It's said that during the 'fifth years plan', Foton auto will continue
its self-owned brand construction, aiming to produce and sale autos over 1 million
units from now to 2010 with annual sales revenue over 80 billions Yuan, thereinto
20% will sell to overseas markets. Editor:William
Qian from Chinabuses.com
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