| 14-02-2008 New
Brand Orientation:
On 31 December 2006, new engaged cadres' name list was released
by Kinglong which singed a new team was founded to solve problem of Kinglong's
brand orientation. In recent years, Kinglong's brand orientation seemed ambiguous,
on one hand, such condition puzzled many people, and on the other hand, Kinglong
hurt its brand value. Meanwhile, Yutong' brand orientation of "endurance"
and Golden Dragon's brand orientation "safety" were deeply impressed
by people. But finally, Kinglong people reached an agreement on brand orientation
as "china bus and coach expert", which definitely expressed Kinglong'
products and Kinglong people's spirit and ambition to be a great bus and coach
manufacturers in the future. In order to present its new brand orientation to
clients, Kinglong chose to cooperate with a famous advertiser Aomei. Aomei Group
helped Kinglong to spread its Kinglong Brand. Two months later, Kinglong the first
time exhibited its new brand orientation in Shanghai Coach Expo, which obtained
good effect. New
Brand Proposition:
There are totally three sentences to describe Kinglong's
new brand proposition, firstly, details make Kinglong lead; secondly, excellence
comes from advanced crafts; thirdly, Kinglong takes profession as key technology.
Aomei suggested
promoting its brand with "discovery travel activity" around China, but
it did not bring expected effect to Kinglong. A principal joked that discovery
travel activity discovered nothing.
Editor:William
Qian from Chinabuses.com
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