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14-02-2008 To
many China Bus and Coach enterprices, overseas market is a tempting cake and the
overseas exploration begins to speed up in recent years. Although
the authoritative bus export satistics released by China Custom have not been
unveiled, the bus export pattern has gradually formed. China large and medium
bus export Fist Group, which the industry called "Three Dragons plus Yutong",
used their sales figure and facts to prove their outstanding performances in overseas
market. In
2007, some new characteristics had emerged in China bus export. Firstly,
many big orders appeared in China Bus & Coach Industry despite fierce international
competition. For instance, after three years endeaver, Yutong refreshed the industry's
highest record by exporting more than 5,000 units coaches to Cuba; HIGER, one
of the fastest developing bus manufacturers in China, acquired 1,000 units big
order in Russia in 2007; King Long also reaped big orders after ploughed these
years in Saudi Arabia and Vietnam. Secondly,
export amount reached highest record and export contribution rate continued to
rise. Being the first bus exporting group, "Three Gragons plus Yutong"
all realised record-high sales revenue in 2007. The overseas export, which contributed
lots in the whole business, has become more and more important in the enterprise's
strategy. Take HIGER for example, the 2007 overseas sales revenue has occupied
nearly 30% of its total sales share, becoming an enterprise which mostly relies
on the exportation among above mentioned four enterprises. Thirdly,
the average price of export product remained a rising trend, showing the grade
of export product has been gradually elevated. In 2007, the unit price of each
export product manufactured by "Three Gragons plus Yutong" exceeds RMB
0.4 million which is good for China Bus enterprises to change low-price product
image in international. Fourthly,
each enterprice of "Three Gragons plus Yutong" has step by step formed
its own advantage market. Through development and maintenance in overseas market,
Yutong in Cuba, HIGER in Qatar, KING LONG in Saudi Arabia and Golden Dragon in
South Africa, all of which are keeping a good momentum. In
conclusion, represented as "Three Gragons plus Yutong", China Bus and
Coach enterprises has actively formed a new power in world bus market. High-quality
buses made in China meanwhile aroused worries of some international bus giants.
For "Three Gragons plus Yutong", internationalization and syncretizing
in Global Bus Industry has not been a dream. More confrontation with international
rivals can also promote China bus and coach's strength.
Editor:James
Yin from Chinabuses.com
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