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18-02-2008 After
successfully sponsored 2006 DOHA Asian Games, China HIGER BUS Company will never
miss any opportunity of sports bus market. Wang xinliang, the general manager
of HIGER BUS Company public relations department, indicated that General Adiministration
of Sport of China has orderd several top-grade luxurious coaches valued more than
RMB 2million, and the coaches will be used for serving China Basketball Team. Wang
told reporters, through sponsored 500 units HIGER buses for 2006 DOHA Asian Games,
HIGER tasted the sweetness of sports marketing. He added, HIGER bus has been praised
highly through the period of DOHA Asian Games, and gained positive impact in Middle
East market. According to Wang, now the Middle East market has occupied one third
of the total export share, thus, HIFER will never miss the 2008 Beijing Olympic
Game. Wang
also mentioned, the threshold to be the Olympic Sponsor is too high for bus manufacturers,
but due to its successful experiences in DOHA Asian Games, HIGER, although not
being the official sponsor of 2008 Olympic Game, will find other chances to explore
business opportunity.
Editor:Jamens
Yin from Chinabuses.com
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