| 28-02-2008 Co-organized
by Society of Automotive Engineers of China and Shandong Association of Automotive
Manufacturers, hosted by Qingdao Jialubo International Convention & Exhibition
Center, 2008 the 7th Qingdao International Auto Industry Show will be held in
Qingdao International Convention & Exhibition Center from 15 to 19 May. The
theme of the exhibition is "Green, Way of the Future". Olympic
Auto Show, Keep Pace with the World The
major themes of the society are Environmental Protection, Green Olympic and Sustainable
Development. Therefore, the auto industry is guided to a way of future development
by energy conservation & emission reduction and application of new science
& technology. With the guidance of the state macro level industrial policy
and the market demand, auto manufactures from home and abroad produced energy
conserving and environmental friendly automobiles in succession. The auto industry
is stepping into a broad way featured with harmony, green and sustainable development.
2008 Qingdao International Auto Show will propose the new fad of harmonious development
in auto industry with the theme of Green, Way of the future. Thanks
to the 2008 Olympic Games, Qingdao, the world renowned coastal city with high
degree of internalization, modernization and branding, will draw more attention
from the globe. Now, Qingdao International Auto Show is the most fashionable name
card for the city. Since the first show in 2002, it has six years brilliant history.
As one of the top five international auto show pageants, Qingdao auto show is
the key platform for auto magnates both home and abroad to exhibit new products,
expand brands and occupy market. Freshness,
brilliance and fashion are the charm of Qingdao. As a costal international metropolis
and one of the top ten economic powerful cities in China, Qingdao draws guests
from home and abroad, providing favorable humanistic environment for popularization
of auto culture, therefore in 2002, Qingdao International Show arose at the historic
moment. "Stepping
forward and innovation year by year" is the philosophy of Qingdao International
Auto Show, which brings compliment and recognition. In 2003, the organizing committee
initiated the joint show of automobile & real estate, and the interactive
marketing of auto and real estate is gradually entering a favorable stage. Sound-Control
Auto show, brand thematic day and TV award ceremony were initiated in succession
in 2004 and 2005, which are carried forward in the following Shows creating sensation
in the auto circle. At
the same time of building up brand, from 2006 on, the marketing focus of Qingdao
International Auto Show switched to auto culture. Auto industry historical development
show, jalopy show, RV thematic show as well as auto cultural festival have earned
compliment and recognition from the consumer, the same time, the show is more
accepted. In 2007, more than 100 auto brands home and abroad got together at the
show, and more than 200 media reported the show. Qingdao Auto Show consolidated
its status of the fifth biggest auto show in China Prospect£¬study
widely and extensively, Deriving Infinity The
world will focus on china in 2008, and the sailing event of the Olympic Games
will be held in Qingdao, which will inject more vitality for Qingdao International
Auto Show. The matured Show which has six years experiences will carry forward
the Olympic spirit of "Swifter, higher, stronger" and combine the green
future way of the auto industry to create new splendor for Olympic Auto Show. Good
Timing and Geographical Convenience, Unique Blossom in North China With
the rapid development of auto industry, the show industry accelerates its pace.
According to incomplete statistics, there are nearly 50 auto shows of different
level in china, the competition of which becomes more and more fierce. Auto show
in Beijing and Shanghai are the most influential top 2 first level shows in China.
In recent years, the scale and level of the Auto show in the frontier economic
city is improved gradually, aiming at first level auto show. Auto show Guangdong
in Guangzhou, Chengdu, Changchun and Qingdao developed with remarkably rapid speed.
Especially in North, the scale and level of the established Qingdao International
Auto Show is promoted as time goes on, whose influence is among the top three
in China. As one of the Shows with high level marketing approaches, Qingdao International
Auto Show is bound to be succeeded.
Qingdao International Auto Show is
held in every May as a rule, which is the golden season for brand expanding and
marketing. Therefore, auto magnates home and abroad get together in succession,
and collectively exhibit and release the latest products and marketing strategy.
Shandong is the second biggest province for auto production and consumption, and
Qingdao is the most dynamic and leading city in Shandong province. Qingdao International
Auto Show takes the leading role of the auto consuming market in Shandong Province
in good reason and gain extensive recognition and favor from consumers. In
the first half of 2008, Qingdao International Auto Show will be the only big auto
show in the northern part of China besides Show in Beijing. Coinciding with the
Olympic Sailing events held in Qingdao, Qingdao International Auto Show defiantly
will build a broader trading platform for auto factories home and abroad, by good
timing, geographical convenience, successful marketing operation and excellent
show service. The
auto giant at home and abroad will centrally gather in Qingdao auto show As
one of the five largest auto shows in China, Qingdao International Auto Show always
attracts wide participation of high-level and mainstream brands at home and abroad.
They not only book super large showing area but release new autos at spot, conduct
corresponding marketing public relations activities as well as vertically interactive
marketing. In
addition, the domestically famous RV brands Changcheng RV, Burstner RV, TUOMA
RV, Benz LMC £¬STAR CUSTOM, Zhongtian, etc have appeared centrally and
have confidence market potential and radiation ability of Qingdao. Other domestic
brands, such as Dongfeng Mini-prince, Changfeng Liebao, Mitsubishi, Changcheng,
changhe-suzuki, Zhengzhou Nissan, Shuguang, Tianma, Huatai HYUNDAI, Chengxin Second-hand
car, Nissan also Second-hand car, FAW, Xunli special automobile, Hualong special
automobile, Zhongqi special automobile, sinotruck special automobile, Shandong
Dongyue, Jinglian Automobile Refitting, Haiying Special automobile, etc have participated
the auto show and spoken very highly of the showing effect. Olympic
auto show guides the environment-friendly future of auto industry. 2008
is the Olympic year of China as well as the world and also the 2008 Qingdao International
Auto Show will be a great arena for all auto companies and brands. The mature
Qingdao auto show arena will make all companies and brands show thoroughly. For
companies, the Olympic will be a means and a marketing tool and 2008 Qingdao International
Auto Show will provide the auto companies and brands with the best communication
and continuation platform to tightly grasp 2008 Qingdao auto show opportunity,
expand the brand, increase the sales volume and lead the harmony, environment-friendly,
scientific and sustainable development in the future. Qingdao International Auto
Show always gets the victory depending on activities and services, which also
arranges and plans series of wonderful activities.
Editor:William
Qian from Chinabuses.com
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