Wu Wenwen: It is Higer Bus’s strategy to establish and develop its global marketing system according to the characters and trend of world bus market. This overseas distributor conference provides a platform, from which you may know more information on Higer Bus, our business regulation, Higer Bus’s competitiveness and prospects. Thus, we will enter into close strategic partnership.

On 14 March 2008, Higer Bus first overseas distributor conference was rung up the curtain. More than 50 distributors, from East Europe, America, Middle East, Africa and Asian and Pacific areas, attended this conference. Simultaneous interpreters of English, Russia, French, Spanish and Arabic languages carry messages to distributors from different countries at conference.

Higer Bus president Wu Wenwen, vice president Huang Shuping, overseas business department director Ji Yongping, service department director Xie Jianghong and overseas business department manager Ni Tongqun have attended.

Higer Bus president Wu Wenwen addressed the conference. He summarized Higer Bus’s development, pointed out Higer Bus’s prospects and expressed his expectations for distributors.

As one of the biggest bus manufacturers in Asia, Higer Bus grows at an annual rate of 50% since established 9 years ago. Higer Bus has a sale volume of 16090 units in 2007, including 2966 united exported and a turnover of 670 million USD.

World bus aims to be more environmental-friendly and energy-saving. Higer Bus pursues the innovation of environmental-friendly and energy-saving bus with low emission. Higer Bus has invented and developed a wide range of coaches, from electrical coach, hydrogen-powered cell city bus, BRT coach with big capacity to SCANIA HIGER, which is made by our company with the united friend king of the road SCANIA, follows the emission standard of Euro 4, and likewise reaches the advanced levels of the very fields of energy saving and environmental protection.

Vice president Huang Shuping introduced detailed information of Higer Bus and its future plans and proposed a win-win relationship between Higer Bus and distributors.
HIGER BUS has built post-doctor station, which is rare in China, professionals for R&D, perfect quality system and wide service network. HIGER BUS HIGER BUS has been exported to 53 countries and regions and holds a volume of over 5,000 units in markets. Now the volume of Higer bus reaches over 860 units in Qatar, 1559 units in Russia. Besides, HIGER BUS successfully won bids for 600 buses by Syrian Transport Ministry, 1000 buses by Ethiopian Transport Ministry and 100 buses by Caribbean countries. HIGER BUS established the first branch—Russian-Higer Bus company. In early 2008, HIGER BUS will establish branches in Saudi Arabic and African branch in Algeria in late 2008, which are to realize the communications with headquarter.

From late 2006, HIGER BUS began to promote its workflow construction and integrated supply chain, which combine R&D, production, sales ,marketing and service together. HIGER BUS management becomes more modernization and globalization.

In the expectations for regional managers, Overseas distributors are expected to increase investment in the respects of staff, market promotion, service, regional advertisements, exhibitions, promotion press and improve the ability of market exploration and bus maintenance.

Besides, they are expected to do thorough market survey, collect customers requirements and feedbacks, propose new products innovation in the region so that HIGER BUS are able to develop right bus model for the right customers at the right place.

Director of Overseas Service Department, Xie Jianghong take the principle of hearty service for customers. In 2007, 55 HIGER staff have been sent to different markets to visit customers or stay in the local areas, to settle overseas warranty problems, service and spare supply requirements. Our on-the-spot engineers have stayed and provided service in 17 countries or areas including Qatar, UAE, Algeria and Russia, etc. Up to now, HIGER BUS has established 16 overseas service stations in 15 countries, which effect.

Overseas business department manager Ni Tongqun made a report. In 2007, HIGER BUS succeeds in its SKD/CKD plants in Iran, Thailand and Malaysia. Regarded as a milestone in HIGER BUS’s international development, SKD/CKD’s success greatly improve HIGER BUS’s competitiveness in markets.

Lusin Alexander, representative of RBA, Russia, and Anthony Tailan, representative of Doha Transport Ministry, Qatar, addressed the conference respectively.

A good partner will help to maintain permanent business relationship, raise mutual management. Mutual understanding and trustworthiness are placed the base of development. Associated with strong cooperates, Higer Bus will create benefits for both parties. Higer Bus provides durable products, a principle of safety priority and a manner of effective operation. Higer Bus fulfills its orders flexibly, furnishes itself adequate spare supply and provides perfect service, which wins admiration and everlasting support from overseas distributors.

At conference, with outstanding business performance, distributors from Russia, Qatar and Algeria were awarded best distributors prizes. And services stations of Jordan, Philippines and HongKong were awarded best overseas service station prizes.