| 24-04-2008
On April, 23rd 2008, KING LONG "2008 Discovery Tour" Itinerate Exhibition (second season) opened its curtain in EMPARK GRAND Hotel, Beijing. This has been KING LONG's first brand promotion activity in 2008, and six units of KING LONG new type bus model are expected to be unveiled in the ceremony. Nearly three hundred of customers and ten Medias took part in this grand ceremony.
KING LONG "2008 Discovery Tour" spot
As China's No.1 Coach builder, KING LONG has attached great importance on this event. Jiang Shihuang, general manager of KING LONG presented a speech at the launch ceremony. He said :"In 2007, KING LONG had totally saled 12,514 coaches, up 25.82 percent year-on-year and 10 percent than average industry increase rate. Especially in Beijing market, We have realized sales revenue RMB 420 million, sales share ranked first and market share exceeded 30 percent. It is particularly worth mentioed here that KING LONG has won the bid of 2,000 units of Olympic Public Transport bus in these consecutive years."
KING LONG General manager Jiang Shihuang delivers speech
Jiang added:" The year 2008 marks the 20th anniversary of KING LONG, We raised an objective to sale 20,000 unit coaches and realize sales revenue RMB 5.5 billion this year. Also, we regarded the year 2008 as an "International year" of KING LONG. In this year, KING LONG is committed to building an international business system, fully implements an international strategy and propels KING LONG's technology, production, personnel, marketing and service development. All in all, KING LONG has the confidence that we will make big progress in the new year."
Distinguished guests start the "2008 Discovery Tour"
The general manager emphasized the importance of "2007 Discovery Tour", and indicated that according to this new-method promotion activity, the enterprise has deepened its communication with both customers and markets. In 2008, KING LONG unveiled 13.7 meters-long Longway caoch, 10 meters new groups bus and new appearance public transport bus. He believed that these KING LONG products would be recognized by the market.
Editor: James Yin from Chinabuses.com
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