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Unveil the Mystery of Bonluck Motorhome Bestselling
english.Chinabuses.com 2008-6-23
 

At the period that mostly motorhomes are imported from abroad, Bonluck has successfully developed and manufactured the A type luxury motorhomes and exported them to developed countries and regions, and were popular with the people there. Up to end of May, Bonluck has received order more than 50 units A type luxury motorhomes, which range from 9 meter to 13 meter.

The design technology, the techniques level and the matched service of the motorhome are all very strict and exquisite. How bonluck makes its reputation oversea with its advantages?

The Participating of Australian Motor Home Experts

The Convergence of International high-end technology

There is an old saying that “No steel drill, no engage on ceramics”. BONLUCK have already established the professional team for motorhome though it begun to run in November last year. After inviting two motorhome experts from Australia, the motorhome experts in BONLUCK has already set up, including the design, technique and international purchase all together 13 people. They are all full experienced both in developing and producing motorhome. They are not only bringing in the technology, but also guide all the production process.

With the effort of the domestic and the oversea exports, the first motorhome was off the assembly line as expected. It is an synthesis of kitchen, bedroom, business, entertainment with the length 10500cm,the width 2460mm,the height 3440mm,and equips with sofa bed, business table, closet from soup to nuts, besides LCD TV, refrigerator, washer, audio aids, DVD and something others are fitted. And the bedroom and the living room can be sided out one meter, which greatly enlarge the inside space. At the same time, the balanced system is equipped to keep the vehicle balanced no matter where it stops. Furthermore ,the motorhome also equips satellite navigator and receive machine、mobile telephone、charge up system etc.

Cooperating with international high-end supplier, promoting efficiency to save cost

The accessories of the BONLUCK motorhomes are all provide by the international famous supplier ,such as the electric awning with wind power sensor, the rotatable driver’s chair and the indoor fluidization system, which are all supplier by the professional manufacturer in America, and the slide-out is from Australia. All the high quality parts are ensuring the performance of the whole vehicle effectively.

Though the international professional parts can insure the performance of the whole vehicle, the purchase cost increases a lot. In order to improve cost advantage, BONLUCK gives priority to improve the efficiency of production, from research to purchase accessories and then to put into production, which are all strictly controlled so as to avoid rework. Take the example of the first motorhome JXK6105, from research and development (in January) to the vehicle off the assembly line (March 8), just take two months, according to BONLUCK experts from Australia said, In Australia, the same specifications of the motorhome need at least six months or more time to finish. The High-efficient production of BONLUCK seizes a huge cost advantage.

Brand distributed "halo effect"

With the continuous exporting volume, BONLUCK gradually formed their overseas own "brand reputation", particularly in Australia and New Zealand, BONLUCK bus has been maintaining the top three all the time, and being square with international famous brands, so a large number of loyal customers and potential customers are exploited. With the driving of the “brand effect”, at the beginning that BONLUCK motorhomes launched into the international market, it has attracted customer’s attention. Besides the customers gave a high appraise of all BONLUCK buses which have run, the motorhomes have been gradually popular with the foreign customers.

There is some important impact for the foreign consumption structure that BONLUCK motorhomes became best-selling. As the main consume area of motor home, the United States has nearly 1 million consumers, and a population of only 10 million of Australia, its annual demand for motor homes has reached 100,000. But ordinary motorhome consumers mainly buy B, C style motor home, A style expensive motorhomes only make ordinary enthusiasts sign. BONLUCK high-end motorhomes successfully come out with cost advantages for large numbers of ordinary overseas consumers and potential consumers to enjoy the opportunities for high-end motorhomes.

 

 

 

 



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